COLORADO SPRINGS, Colo. – The USA Hockey Foundation will launch its It Starts With A Stick campaign tomorrow (Dec. 1) with the intent of raising funds to put 12,000 sticks into the hands of new hockey players during Hockey Weekend Across America, which takes place Feb. 19-21, 2016.
The campaign’s launch date coincides with #GivingTuesday, a recent tradition and global celebration dedicated to giving back and celebrating generosity. The end goal is to raise $150,000 by December 31 to fund the initiative. For every $12.50 donated, one stick will be purchased.
“The launch of the program last year was a tremendous success and is helping new kids try hockey and grow their passion for the sport,” said Jim Smith, president of USA Hockey and The USA Hockey Foundation. “We appreciate the support of hockey fans across the country in helping inspire these individuals and ignite their love of hockey.”
As ambassadors of this year’s campaign, Ryan McDonagh and Derek Stepan of the New York Rangers are supporting the effort and encouraging others to “Stick with the Program” and help make a difference.
Those who are interested in learning more or making a donation to It Starts With A Stick, can visit usahockeyfoundation.com/sticks. The campaign’s progress will be tracked there and on USA Hockey’s social media accounts (Twitter and Facebook) with the #GiftAStick hashtag.
For more information, contact Rob Koch ([email protected]/719-538-1169)
