Milwaukee, WI—(Photo of Sanborn, NY native Tom McCollum on right) — The Admirals, along with Traction Factory, are proud to announce a new partnership with the Milwaukee Fire Department for the Warm Up Winter program which helps to provide winter coats for all children in need in Milwaukee.
The Admirals join the Warm Up Winter program, which is in its seventh year and has distributed over 36,500 coats, to help build awareness and raise money, most visible by wearing firefighter-themed warm-up jerseys at one game a month throughout the season. The jerseys, which were designed by Traction Factory, feature the Admirals crest inside a white Maltese cross and then a Warm Up Winter patch on the left shoulder and the MFD logo on the right shoulder.
At each game the jerseys are worn the team will auction one of them off with the proceeds benefitting the Warm Up Winter program. Then on April 6, the final day of game they will be worn, all of the jerseys will be auctioned off. In addition, Admirals goalies Troy Grosenick and Tom McCollum will wear specially designed firefighter-themed masks and these will also be auctioned off with the proceeds to benefit Warm Up Winter.
The Warm Up Winter jerseys will be worn during player warm-ups on the following dates:
November 30
December 14
January 12
February 6
March 16
April 6
In addition to the jerseys, one of the Zambonis that the Admirals use at Panther Arena is wrapped with the Warm Up Winter logo. Plus for every Admirals power-play goal this season Traction Factory will donate $50 to Warm Up Winter and the Ads will match that total.
About Warm Up Winter is a non-profit organization comprised of volunteers within the Milwaukee Fire Department. Our mission is to provide a warm winter coat for every child in Milwaukee that needs one. We will accomplish this through fundraising activities and donations from individuals, local businesses and other organizations in the Greater Milwaukee area. Warm Up Winter is in its seventh year and, to-date, the organization has provided over 36,500 coats to K4-6th grade students in more than 80 schools. Qualifying schools meet the following guidelines: 95% of the student body are economically disadvantaged; school is qualified for assistance or student household income falls below the poverty line. To learn more, or make a contribution to Warm Up Winter, go to www.warmupwinter.org.
