Or put another way: does your website feed your customers and prospects with helpful relevent content that gives them good reason to visit your site? And when they do visit, what initiatives do you have in place to encourage them to stay, to return and to build a relationship with your organisation?
Your website may be visually appealing, even tech savvy, but if you leave visitors unsatisfied they’ll scamper through your site, never to return. They’ll pass on your cheese to nibble the competitors’ tasty pumpkin seeds.
The editors of Information Week found websites that work have an important aspect in common, " fulfilling business goals, not showcasing whizbang technology, is the common thread."
If your website …
- has content your customer seek
- is a targeted, database marketing tool
- is easy to update with fresh content
- can measure its own effectiveness
- drives sales and customer loyalty
- is your cheapest marketing tool
- is function rich yet easy to administer
- gives you complete control…
Then well done! You’ve cracked the secrets of successfull web-based marketing. If you’re not so sure, or feel your web marketing could use a review, this is our offer, our "cheese".
We represent websitegurus and offer to, using their patented tools, discuss with you what can be expected from a good web site and which of your business objectives your web site should be supporting. We’ll analyse your existing web site and give you a report on our recommendations for improving its effectiveness. We’ll do this for free and with no obligation.
If you like, you can take this report to your own web developer for implementation. Of course, we would also be delighted to have the opportunity to submit our written step-by-step quote for performing the project from start to finish or supporting your staff as they do it.
Whether you’re a small business, medium size business, club or association, we feel we can make a positive contribution to your business.
So please contact us at Pragmatix Pty Ltd now to arrange a chat about what’s not working with your current web site. Judy Gleeson (02) 6296 7021 or M: 0417 485 327 or by email [email protected]
