A recent study conducted by P3 Green highlighted outdoor as the most environmentally responsible medium when benchmarked against other forms of advertising, including online. While the findings are positive for the out of home industry, operators still have a responsibility to reduce the thousands of posters that contribute to landfill.
Adshel has partnered with Dalton, the largest supplier of paper to the printing industry in Australia, to create a groundbreaking poster recycling program, thereby extending Adshel’s leadership position in green practices in the out of home industry.
The partnership will see all posters printed by Adshel’s production services moving to Yupo stock, which can be recycled into polypropylene products. Post campaign, crates provided by Dalton and housed at Adshel depots will collect the expired posters. These posters will be recycled and used for a host of polypropylene extrusions such as compost bins, injection mouldings, milk crates, worm farms and even back into the crates used to collect the posters.
Adshel customers printing via third party suppliers are also encouraged to switch to recyclable stock. This allows all posters, not just those produced by Adshel to partake in the recycling program. Honda will be the first partner to test drive the initiative, due to kick off in early 2009.
"This program sees Adshel significantly reducing landfill and becoming more environmentally friendly whilst maintaining high standards of production. Not only is this attractive to socially responsible clients, initiatives such as these will come more into focus if legislation is introduced that forces companies to offset their emissions." Comments Elvira Lodewick, Marketing Director Adshel. "Implementation of this program will see Adshel recycling at least 60% of all posters, with the aim to move to 100% of all posters recycled over the longer term."
Yupo stock, made from completely recyclable polypropylene boasts a smooth surface, excellent for print production, a consistently white shade, and is durable and resistant to tearing, oils and heat.
