BUFFALO, N.Y. — Pegula Sports and Entertainment announced an exclusive partnership with TSG Enterprises, LLC, owner of the Pure Hockey, Total Hockey and Hockey Giant brands. With the agreement, Pure Hockey and Hockey Giant become the official retail partner of the Buffalo Sabres and The Rinks at HarborCenter, as well as the title sponsor of the Sabres’ division of the NHL/NHLPA Learn to Play program.
Pure Hockey will also begin operating HarborCenter’s sixth floor pro shop located next to its KeyBank Rink. The shop will offer skate sharpening, accessories, apparel and select hockey equipment. The new store creates a central retail location between the Pure Hockey store in Amherst and the Hockey Giant store in Cheektowaga.
“This partnership will allow HarborCenter visitors to take care of their hockey equipment needs steps away from their game or practice,” said Michael Gilbert, Buffalo Sabres vice president of administration and HarborCenter general manager. “Pure Hockey brings the ability to provide premium equipment and services on site, and has the flexibility to attend to any customer needs extremely quickly with the help of its other locations. We are also excited about Pure Hockey’s commitment to grow the game through support of our Learn to Play program.”
Pure Hockey will assume operation of HarborCenter’s pro shop at the beginning of November.
“We are very excited to partner with the Buffalo Sabres and HarborCenter,” said David Nectow, president of TSG. “We’ve seen an amazing response from the Buffalo community ever since we opened our Amherst location in 2013, and partnering with the Sabres and HarborCenter will allow us to offer our unbeatable hockey retail experience throughout Western New York and beyond.”
About TSG Enterprises, LLC
TSG is headquartered outside of Boston, MA, and was founded in 2002 by David Nectow and Sal Tiano through the purchase of one hockey retail store in Massachusetts. TSG has since expanded organically and through strategic acquisitions, now operating 54 retail locations across the United States, as well as seven ecommerce sites focused on hockey, lacrosse, and goalie equipment.
For more information on the company, please visit purehockey.com.
About Pegula Sports and Entertainment
Pegula Sports and Entertainment (PSE) is a management company that streamlines key business areas across all Pegula family-owned sports and entertainment properties including the Buffalo Bills, Buffalo Sabres, Buffalo Bandits, Rochester Americans, HarborCenter and Black River Entertainment. PSE aims to be a leader in the sports and entertainment industry by bringing together the individual resources, capabilities and talents of each of its entities to create a cohesive and sustainable brand that together represents the Pegula family’s interest. PSE’s mission is exemplified by its One Buffalo initiative, which unites Western New York and serves as a representation of teamwork through a deeper connection between Buffalo sports teams, fans and the community.
