Local primary school children are being challenged to join over one million pupils to embrace healthy eating habits and eat more fresh fruit and vegetables.
With the 2008 Fresh for Kids “Blast Off and Win” Canteen Campaign kicking off on Monday August 4 in New South Wales & ACT, parents will no longer have to cohearse their kids to eat more greens with school children being rewarded every time they choose a healthy option and purchase a piece of fresh fruit or vegetables from their school canteen.
The Campaign, run by Sydney Markets Limited, has encouraged over one million school children to embrace healthy eating since it started in 2000.
Last year nearly a quarter of a million school children across New South Wales, ACT and Queensland got behind the campaign, with school canteens reporting an increase of 88 percent in kids purchasing fruit and vegetables.
This year Sydney Markets is challenging school children to blast that number and eat even more greens.
Melissa Kolc, Marketing Programs Manager of Sydney Markets Limited said; “The Fresh for Kids Canteen Campaign is designed to make eating healthy food fun and establish a lifelong healthy relationship with fresh produce. It’s a proven fact that developing good nutritional habits early is one of the key ways to avoid both obesity developing and progressing into adulthood.”
School children across New South Wales & ACT will be blasting off this year with specially designed sticker tokens that can be exchanged for an instant prize of a glow in the dark wrist band plus entry into the prize draw to win everything from CDs, DVDs and Video Games to a family holiday to Hong Kong Disneyland.
The ‘Blast Off and Win” Canteen Campaign kicks off on Monday August 4th 2008 and concludes Friday 29th August 2008.
Also back this year are the Fresh for Kids Fruit and Vegetable Gang; Megabite Apple, Oscar Orange, Summa Strawberry, Tamara Tomato, Captain Capsicum and Bazza Banana making an appearance on the Fresh for Kids Canteen Campaign award winning website (www.freshforkids.com.au), which gets an average of 800,000 people logging on every year.
FOR FURTHER INFORMATION PLEASE CONTACT:
MELISSA KOLC, MARKETING PROGRAMS MANAGER
SYDNEY MARKETS
P) 02 9325 6830
E) [email protected]
