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Selling Named GM Of The Buffalo Beauts

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New York, NY — Ric Seiling has been named General Manager of the Buffalo Beauts, NWHL Commissioner Dani Rylan announced.

“Ric Seiling brings a wealth of professional hockey experience to the National Women’s Hockey League,” said Commissioner Rylan. “We’re thrilled to have him back for the 2016-2017 season as both a coach and general manager.”

Ric Seiling and Shelley Looney served as co-coaches of the Beauts last season, and guided Buffalo to an upset over the Connecticut Whale in the semifinals of the Isobel Cup playoffs.

Seiling’s professional career spanned 10 years in the NHL with the Buffalo Sabres and the Detroit Red Wings, after which he transitioned into a coaching role in the American Hockey League.

“Last season we championed what Buffalo is about: hard work and never give up attitude,” said Seiling. “This work ethic took us to the Isobel Cup finals, and we will look to build on that success and bring the Cup home to Buffalo.”

Free agency begins on May 1 and lasts until July 31. The 2016 Junior Draft is June 18.

About the National Women’s Hockey League (NWHL)
The NWHL is the first professional women’s hockey league in North America to pay its players. The inaugural season began October 11, 2015 with the Founding Four: Boston Pride, Buffalo Beauts, Connecticut Whale and New York Riveters. The Boston Pride became the first team in NWHL history to raise the Isobel Cup on March 12, 2016.